Last Updated: 1st August 2025
Welcome to The Board Game Wagon (www.theboardgamewagon.com). This Privacy Policy explains how we collect, use, and protect your information when you visit our website.
By using this site, you agree to the practices described below.
1. Who We Are
We are The Board Game Wagon, a UK-based blog and e-commerce platform focused on board games. Our website contains articles, product recommendations, and affiliate links to external retailers.
2. What Information We Collect
We do not collect personal data such as names, addresses, phone numbers, or account details. However, we may collect non-personally identifiable information through:
a) Analytics Tools
We use services like Google Analytics to gather anonymised data such as:
- Pages visited
- Time spent on the site
- Browser type and device
- General geographic location (e.g., country or region)
This helps us improve the site and understand how users engage with our content.
b) Affiliate Link Tracking
When you click on an affiliate link, tracking cookies may be used by the third-party retailer (e.g., Amazon, Zatu Games, etc.) to attribute your visit to our site. These cookies help us earn a commission at no cost to you.
We do not have access to any personal data collected by these third parties.
3. Cookies
Cookies are small files stored on your device to help websites function better. We use cookies for:
- Site performance (e.g., loading preferences)
- Analytics
- Affiliate tracking
You can choose to disable cookies in your browser settings at any time, though this may affect site functionality.
4. Third-Party Services
We use third-party services such as:
- Google Analytics – for traffic and behaviour analytics
- Affiliate networks (e.g., Amazon Associates, Awin, etc.) – for referral tracking
These services may use their own cookies or tracking tools. Please refer to their respective privacy policies for more information.
5. Children’s Privacy
We do not knowingly collect personal data from children under 13. Our site is accessible to all ages, but we recommend parental guidance when minors are browsing or purchasing through affiliate links.
6. Your Rights (Under UK GDPR)
As a UK and EU visitor, you have the right to:
- Request access to any personal data we may hold about you (if any)
- Request that inaccurate data be corrected or deleted
- Withdraw consent for data use (such as cookie tracking)
To make any such request, please email us at theboardgamewagon@outlook.com.
7. Data Security
We do not store personal information on our site, and we use standard security measures to protect the limited anonymous data we collect through cookies and analytics.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the site implies acceptance of the revised terms.
9. Contact Us
If you have any questions or concerns about this Privacy Policy, please get in touch:
📧 theboardgamewagon@outlook.com
🌍 www.theboardgamewagon.com